Crowd-funding: The Power of People

Crowdfunding is the practice of raising financial capital from large groups of people, typically by using the Internet. Derived from the term “crowdsourcing,” crowdfunding harnesses the enthusiasm of social networks to raise money and pool resources to fund a project important to members of the social network. While crowdfunding began as a means for struggling artists to finance their creative endeavors, it has evolved into a mechanism for nonprofits and startups to fund their projects too. Crowdfunding websites enable anyone with an idea to raise money from virtual strangers and eliminate many of the barriers to seeking capital from traditional investors and institutions.











